Tuesday, October 18, 2005

Thank you for the pink, jellied byproduct

The LA Times just had an article about the marketing as Spam as a luxury item in South Korea. If you're looking for a gift that bespeaks elegance and taste, you might try Spam.
The luncheon meat might be the subject of satire back home in the U.S., but in South Korea, it is positively classy. With $136 million in sales, South Korea is the largest market in the world for Spam outside the United States. But here, some consider the pink luncheon meat with its gelatinous shell too nice to buy for themselves, and 40% of the Spam is purchased as gifts.
What they sell in South Korea isn't quite the same as the product in the North America.
The South Korean version of Spam has less salt than the American recipe, and somewhat different spices. Koreans don't eat it in sandwiches like Americans do, but rather fried with rice or in a soup or stew. Sometimes it is rolled into kimbab, the Korean version of sushi.
It still doesn't sound very appetizing to me.

(To read the article, either free registration or BugMeNot required).

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